{"id":2684,"date":"2013-06-27T10:16:44","date_gmt":"2013-06-27T10:16:44","guid":{"rendered":"http:\/\/www.scottlewisphotography.eu\/?p=2684"},"modified":"2013-06-27T10:21:54","modified_gmt":"2013-06-27T10:21:54","slug":"2684","status":"publish","type":"post","link":"http:\/\/www.scottlewisphotography.eu\/?p=2684","title":{"rendered":"HVL-F43M"},"content":{"rendered":"<p>Sony just has announced the HVL-F43M &#8211; a powerful, fully featured new flash that is compatible with all of the company\u2019s latest cameras and interchangeable-lens camcorders equipped with the new Multi Interface Shoe.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2685\" data-permalink=\"http:\/\/www.scottlewisphotography.eu\/?attachment_id=2685\" data-orig-file=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?fit=887%2C665\" data-orig-size=\"887,665\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"HVL-F43M_wStand\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?fit=300%2C224\" data-large-file=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?fit=600%2C450\" class=\"aligncenter size-full wp-image-2685\" alt=\"HVL-F43M_wStand\" src=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?resize=600%2C545\" width=\"600\" height=\"545\" srcset=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?zoom=2&amp;resize=640%2C581 1280w, https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?zoom=3&amp;resize=640%2C581 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The advanced new flash builds on the success of the acclaimed Sony HVL-F43AM and offers the same popular \u2018Quick Shift Bounce\u2019 system that allows instant rotation of the flash head when switching between landscape and portrait compositions. This maintains the same bounce angle in either shooting position for consistently-lit photos.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2686\" data-permalink=\"http:\/\/www.scottlewisphotography.eu\/?attachment_id=2686\" data-orig-file=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?fit=771%2C578\" data-orig-size=\"771,578\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"HVL-F43M_quick_shift_bounce_vertical_kiseki\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?fit=300%2C224\" data-large-file=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?fit=600%2C450\" class=\"aligncenter size-full wp-image-2686\" alt=\"HVL-F43M_quick_shift_bounce_vertical_kiseki\" src=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?resize=600%2C480\" width=\"600\" height=\"480\" srcset=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?zoom=2&amp;resize=640%2C512 1280w, https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?zoom=3&amp;resize=640%2C512 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p>While the F43AM was compatible with the accessory shoe on older Sony A-mount cameras, the new F43M is now even more versatile. It\u2019s equipped with a Multi Interface Shoe for 100% compatibility with Sony\u2019s SLT-A99, SLT-A58, NEX-6, NEX-VG900, NEX-VG30, Cyber-shot\u2122 DSC-HX50, DSC-RX1, DSC-RX1R and DSC-RX100 II models.<\/p>\n<p>The brand-new F43M flash also adds a powerful LED video light that can add natural, even illumination to poorly-lit scenes, backlit subjects and more.\u00a0 Additionally, it features a rugged dust and moisture resistant design for challenging outdoor environments.<\/p>\n<p>The new flash is also compatible with wireless control for quick creation of sophisticated multi-flash effects. \u00a0Lighting ratios for up to three on- and off-camera flash units can be controlled and used to create exceptionally balanced, pro-style results.\u00a0 Other smart functions include Auto White Balance adjustment with color temperature information, allowing for consistently natural-looking white balance under any lighting conditions.<\/p>\n<p><strong>T<\/strong>he new Sony HVL-F43M external flash will be available this July for about $400<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony just has announced the HVL-F43M &#8211; a powerful, fully featured new flash that is compatible with all of the company\u2019s latest cameras and interchangeable-lens camcorders equipped with the new Multi Interface Shoe.<\/p>\n<p><a href=\"http:\/\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2685\" alt=\"HVL-F43M_wStand\" src=\"http:\/\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg\" width=\"640\" height=\"581\" srcset=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?zoom=2&amp;resize=640%2C581 1280w, https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_wStand.jpg?zoom=3&amp;resize=640%2C581 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The advanced new flash builds on the success of the acclaimed Sony HVL-F43AM and offers the same popular \u2018Quick Shift Bounce\u2019 system that allows instant rotation of the flash head when switching between landscape and portrait compositions. This maintains the same bounce angle in either shooting position for consistently-lit photos.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2686\" alt=\"HVL-F43M_quick_shift_bounce_vertical_kiseki\" src=\"http:\/\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg\" width=\"640\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?zoom=2&amp;resize=640%2C512 1280w, https:\/\/i0.wp.com\/www.scottlewisphotography.eu\/wp-content\/uploads\/HVL-F43M_quick_shift_bounce_vertical_kiseki.jpg?zoom=3&amp;resize=640%2C512 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p> <a href=\"http:\/\/www.scottlewisphotography.eu\/?p=2684\" title=\"<span aria-label=\"Continue reading HVL-F43M\">(more&hellip;) &laquo;HVL-F43M&raquo;&#8221; class=&#8221;more-link&#8221;><span aria-label=\"Continue reading HVL-F43M\">(more&hellip;)<\/span> &laquo;HVL-F43M&raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[1453,1126,1127,1128,1120,185,1125,1124,1121,1123,1122],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/s1RSHE-2684","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=\/wp\/v2\/posts\/2684"}],"collection":[{"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2684"}],"version-history":[{"count":3,"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=\/wp\/v2\/posts\/2684\/revisions"}],"predecessor-version":[{"id":2688,"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=\/wp\/v2\/posts\/2684\/revisions\/2688"}],"wp:attachment":[{"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2684"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.scottlewisphotography.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}